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4 Ways to Better Market Your eLearning Programs

There will always be new, trendy ways to market your association’s eLearning offerings but here are a few tried and true ways to better market what your eLearning programs. 1. Repurpose content.  Every...

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CME and eLearning: Why Flip the Classroom?

Just like you, your members are busy. They have hectic schedules that take up their time and have them on the go into the wee hours of the evening. So how is your association taking this into account...

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6 Tips for Creating an Optimal Learning Environment

Your association is committed to providing the most comprehensive learning opportunities in the industry, right? Follow these six tips for creating the optimal learning environment for your members....

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Association Spotlight: NACUBO Drives Innovation by Embracing Change

Meet the National Association of College and University Business Officers (NACUBO), an organization that represents more than 2,500 universities and higher education service providers around the globe....

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Out With the Old: 3 Steps to Stop Cannibalizing Your Content Library

Associations nowadays are diminishing the value of their online learning programs by simply offering too many courses in too many formats. Members are overwhelmed when searching your libraries. Your...

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Be the Glinda to Their Dorothy: Creating Yellow Brick Roads for Members

Long gone are the days when you could simply have surface level relationships with your members and expect to retain their business with your association. Members today are begging for personalized...

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The Costco Effect: 3 Bulk Selling Strategies that Drive Dollars

When you think of household brand names like Costco, Sam’s Club, and BJ’s Wholesale Club, the first thing that probably comes to mind is an obscenely large shopping cart filled with more paper towels...

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Continuing Education, Learner Paths and Data: Blending it Together in 5 Steps

There’s more to continuing education than providing great content. Follow these five steps to blend your association’s eLearning strategy and create the optimal learning environment for your members....

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Boost Online Learning Engagement in 3 Simple Steps

Designing an online learning program that actually grabs an audience’s attention certainly comes with its challenges. You can’t see your audience and for all you know they’re perusing their Facebook...

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Bridging the Association Membership and Content Gap: The Path to Success

Many associations today are using a multitude of disparate systems and platforms to manage membership and content, and the impact on staff and members doesn’t go unnoticed. Use the following five steps...

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