4 Ways to Better Market Your eLearning Programs
There will always be new, trendy ways to market your association’s eLearning offerings but here are a few tried and true ways to better market what your eLearning programs. 1. Repurpose content. Every...
View ArticleCME and eLearning: Why Flip the Classroom?
Just like you, your members are busy. They have hectic schedules that take up their time and have them on the go into the wee hours of the evening. So how is your association taking this into account...
View Article6 Tips for Creating an Optimal Learning Environment
Your association is committed to providing the most comprehensive learning opportunities in the industry, right? Follow these six tips for creating the optimal learning environment for your members....
View ArticleAssociation Spotlight: NACUBO Drives Innovation by Embracing Change
Meet the National Association of College and University Business Officers (NACUBO), an organization that represents more than 2,500 universities and higher education service providers around the globe....
View ArticleOut With the Old: 3 Steps to Stop Cannibalizing Your Content Library
Associations nowadays are diminishing the value of their online learning programs by simply offering too many courses in too many formats. Members are overwhelmed when searching your libraries. Your...
View ArticleBe the Glinda to Their Dorothy: Creating Yellow Brick Roads for Members
Long gone are the days when you could simply have surface level relationships with your members and expect to retain their business with your association. Members today are begging for personalized...
View ArticleThe Costco Effect: 3 Bulk Selling Strategies that Drive Dollars
When you think of household brand names like Costco, Sam’s Club, and BJ’s Wholesale Club, the first thing that probably comes to mind is an obscenely large shopping cart filled with more paper towels...
View ArticleContinuing Education, Learner Paths and Data: Blending it Together in 5 Steps
There’s more to continuing education than providing great content. Follow these five steps to blend your association’s eLearning strategy and create the optimal learning environment for your members....
View ArticleBoost Online Learning Engagement in 3 Simple Steps
Designing an online learning program that actually grabs an audience’s attention certainly comes with its challenges. You can’t see your audience and for all you know they’re perusing their Facebook...
View ArticleBridging the Association Membership and Content Gap: The Path to Success
Many associations today are using a multitude of disparate systems and platforms to manage membership and content, and the impact on staff and members doesn’t go unnoticed. Use the following five steps...
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